How would you like to BE or HAVE one of your team be an Expert Facebook Marketer?

Where you can learn exactly how to troubleshoot your campaigns, set them up quickly and generate loads of leads or sales for your business, just like a clockwork every day?

Are you tired of trying other Facebook courses and only to reach half-way through and think “Gosh, this is going to be the end of me”?

Alternatively, always having your Facebook campaigns as a “work in progress”?

Or the pressure from the Management that you aren’t delivering results from

Facebook campaigns? Or just that your agency, (usually your third attempt at outsourcing it) just isn’t cutting it!

No, it’s not some online course with teachers who don’t know who you are, but real people helping you to create, build, launch, scale and troubleshoot your Facebook campaigns.

Sounds pretty awesome, right?

No need to fear as to whether “will it” or “won’t it” work. Just a clear and confident process to help you work through all the hiccups (algorithm changes) and issues, to deliver a BRILLIANT working campaign.

You see, we are in this with you, every step of the way and as an extension of your team for the next four months, we’re committed to your success.

Upskilling you to be the best version of yourself, helping you to check campaigns, showing you how to analyse and finally, troubleshooting campaigns.

No more wasting time or money on complex Facebook funnels that just don’t work for your type of business, or Facebook Business Managers that look like a hot mess, literally.

No more lack of confidence... but a real results and a level of expertise that you can build a career from, to meet the demands of any business.

If you’ve had a preoccupation with community management, spent hours responding to online trolls, or creating content while the business is screaming at you for results, then this is for you.

Because deep down in your marketing heart, you KNOW that pulling off an effective high-converting Facebook campaign is the KEY to progressing your marketing career and FINALLY creating more profits, having the recognition, and a seat at the boardroom table.

So by following our steps…

You can now confidently create your first Profitable Facebook Campaign AND CLAIM YOUR SEAT AT THE WITH THE EXECUTIVE (Without the overwhelming, crippling theory and nightmares about how to optimisation and scale campaigns).

Perhaps you've been most courageous where you've made the effort and commitment to start a Facebook campaign, assuring yourself that it would work, only to have spent too much and received very little.

You've probably even half started several Facebook training courses in the past or maybe finished one but didn’t entirely end up implement anything. So you know lots of things but just haven’t put them into to practice.

However, even with the best intentions, most marketers end up abandoning their strategy getting stuck answering the immediate demands each day and producing the standard reports, allowing other executives to swoop in and take a stab at your marketing efforts.

Well enough is enough, here's why most marketers fail at gaining the support of the Board:

Without a super clear, step-by-step Facebook strategy, most get asked for more and more information every week and end up as dancing monkeys trying to deliver on the never-ending list of urgent requests.

They fall victim to paralysing tech and integration hangups (the experts always make it sound soooo easy), but very few understand the complexity of getting your technology to integrate let alone getting your IT department, service centre, and operations agree and get on the same page.

It’s a time-sucking sticking point that a lack of clarity and budget pressures perpetuates.

Therefore, being the person or having someone in your team developing and executing Facebook strategies is one of the few things in your organisation that you NEED to get right the first time.

BEFORE the business says “it’s too hard” or “not worth it”.

And luckily for YOU, there are VERY FEW people out there doing Facebook right. In all likelihood, your competitors have failed in their development of a high performing Facebook campaigns or spending a fortune with agencies and the results are mediocre.

So, even if you're late to the party, there's still an opportunity for you to jump in, get started and develop a Facebook strategy that returns substantial profits.

As long as you avoid the SAME DEADLY mistakes that your competitors are making.

We’ve taken everything we’ve learned from working with multi-million dollar Facebook budgets, high-converting Facebook campaigns (with an average of over 250% ROI), and channelled it into a comprehensive, step-by-step implementation program that not only teaches you everything about Facebook marketing, but the actual EXECUTION of how you can do the same.

This is NOT an ONLINE COURSE!

The Expert Facebook Marketer is the first program of its kind that is structured with rapid implementation in mind…

It is an Implementation program.

Meaning, this is done in small groups of 5 students via video conference over 12 intensive workshops up to 2 hours long and finishing each week off with a Q&A session followed by four weeks of continued support to bed down everything you’ve learned.

No unnecessary modules, or extraneous strategies that look sexy on the surface, but do NOTHING than give you a sense of overwhelm and sabotage your progress.

The course is structured in a completely unique way, unlike most courses that help you to leverage early wins and build from strength to strength.

Together, we focus on ways to DELIVER RESULTS and RETURN on investment with a clear Facebook Advertising roadmap that will guide you through every step needed to build your positive return on investment Facebook campaigns.

Yes, it’s not about hoping or wishing about profit for the business you work for, but actual RESULTS that you can prove.

We make the maths super easy so you know exactly what to measure and how.

You’ll discover exactly what type of campaigns are best suited for your type of business and where your market is, and what they’re willing to pay for so that you never have to waste time and energy creating a campaign that nobody wants.

The MVC (Minimum Viable Campaign) is a method that can give you the confidence to scale and grow campaigns WITHOUT feeling nervous you’re wasting money or guessing if the campaign will work. (Perfect if you don’t have a ton of money to invest and you need results fast.)

How and when to use Facebook messenger to drive lead generation or sales directly while building strong and powerful relationships with your market.
Hands-on experience with your own live campaign with professional help to take you from novice to expert in 12 weeks and an additional four weeks of support to make sure you have a high converting working Facebook campaign.
Expert Facebook Marketer is Perfect for You if… you find yourself agreeing with any of the following; then you are in a perfect position to enrol in Expert Facebook Marketer and have your first Facebook campaign built, deployed and returning results in 90 days.
You are working for or have your own business that has some sort of online marketing either for Lead Generation or E-commerce (i.e. search or social advertising, community engagement, website or landing pages etc.) and a good sense of whom you serve and how you help them.
You KNOW that creating a Facebook campaign is essential for the business, one that will generate more leads or sales, meet or exceed your competition, but have run into false starts every time you’ve tried to do it or disappointed with the results.
You welcome, the extra hand-holding and detailed step-by-step instructions of this course… especially when it comes to the nitty-gritty stuff.
You’re ready now to roll up your sleeves and do the work. In fact, you’re entirely excited to put in the time, knowing that every week brings you one step closer to being the Expert Facebook Marketer and you’re committed to turn up each and every week.

You’re willing to focus FULLY on building your digital assets over the first 2-4 weeks for your campaign, knowing once you have all those sexy and exciting marketing assets to put to work into your funnel, will be able to see and learn thousand times more by having a live campaign.
You have over $1000 per month to invest in your Facebook advertising spend and the buy-in by the business to increase this budget if you can show predictable results and return on investment. Once and for all proving you are the Expert Facebook Marketer.
You don’t mind having a bit of fun – and welcome the idea of engaging with a passionate community of like-minded Expert Facebook Marketers in our private Facebook Group and our weekly Q&A sessions.
So what would it be worth to you or your business if… In just four months from now, you were delivering amazing, profitable results from your Facebook campaigns?
You'll have 100% CONFIDENCE in your ability to run and manage Facebook campaigns, lead and engage with executives in the business about how to deliver revenue that was previously untapped.
You had every step in the campaign process clearly laid out for you to follow so you never have to face that dreaded question of "How do I do this?"... ...and instead could put your energy and drive into the task at hand.
You had the tough techy steps of Facebook campaigns explained to you in amazingly clear and vivid detail so that you can do it yourself with confidence and avoid unnecessary expenses of outsourcing that most businesses run into.

With $7,997:

You'll get access to all 12 live workshops (you need to attend 10 of the 12 to be certified for attendance).

- All of the workshops are recorded, and you can download each of the videos, worksheets, resource guides, and every tool you need to build your first profitable Facebook campaign with ease.

- Leverage the simple (but powerful) strategies to uncover EXACTLY what type of campaign your business needs and which your market is ready and willing to convert in… without wasting precious time and energy on figuring it out yourself.

- Develop the skills and confidence to be one of the most powerful and influential Expert Facebook Marketer in your industry or niche.

- Build your campaigns QUICKLY by knowing exactly what assets you need to include for maximal impact and conversion… and what to keep to one side for future use.

- Have complete handholding as you walk through EVERY imaginable step needed to create your first profitable Facebook campaign. (yes, even the tough techy bits that usually get glossed over in other training).

When you add it all up, that's incredible value of $7,997! (ridiculously small compared to the value of the asset you'll be creating for the business and the agency fees you’ll be saving)

This is way too expensive.

Well, that is somewhat true, because you have access to Facebook marketing experts that have not only dealt in massive campaigns and returned ongoing, consistent results, but they are the same people who are going to transform you and your Facebook results completely.

So, it’s much the same as having an agency manage your Facebook campaign but instead, we share all our secrets and set up with you so you can confidently manage it yourself.

It’s not bad when you break it down over four months and see the real value here.

We’ve also made it easy for you or your company to pay with three easy payments.

There’s no way my work will pay,

That’s why we give a 60-day money back guarantee if you attend all of the workshops and Q&A sessions, complete the tasks each week and feel there is no value then we’ll refund your money and exit you from the course.

If you’re on the fence…

Or if other courses have left you stranded (and sceptical)... Then, we want to give you EVERY opportunity to put Expert Facebook Marketer training into action and have your first Facebook campaign up and running.

That’s why we’re giving DOUBLE the time a reasonable guarantee and instead, giving you a full 2 MONTHS to go through some of the training, keep up with the assignments, implement the systems, and hit PLAY on your first campaign.

So if you reach out within 60 days to show us that you’ve kept up with all the work (you have to show us proof!), and for some insane reason STILL haven’t seen any progress, then we'll be happy to return the investment.

However, you DO have to do the work.

Expert Facebook Marketer is for businesses to get their staff trained and implementing Facebook campaigns with real returns, that’s why we’re with your every step of the way. It’s NOT for tire kickers who are only interested in collecting more information to gather dust on their hard drives.

And we are strict on this last point - you absolutely must attend and do the work while putting the strategies into action to be eligible for a refund.

There’s so much transformation waiting for you on the other side of this training, and since our primary goal is your success, we’re not afraid to dish out some tough love when it comes to holding you accountable.

12 modules:

Workshop 1 – Strategy & Framework

The best place to start is by knowing exactly what your Facebook strategy is. Together we’ll audit your current Facebook marketing and cover the best converting campaigns for your type of business. We’ll explain the Facebook framework and the right assets you’ll need to get audience engagement.

Workshop 2 – Facebook Setup

This covers the best practice techniques to get your page set up, Business Manager, pixels, APIs, and integrations all working and how to set up your particular type of campaign. At the end of this workshop, you’ll have the draft campaign up and running!

Workshop 3 - Retargeting

It’s essential that we cover this early as it’s the difference between have mediocre results or maximising the potential new customers. We show you how to retarget dynamically the full campaign structure and take you through exactly the ad formats, metrics and placements you need.

Workshop 4 – Audiences & Targeting

At this point, it’s the perfect time to delve into your audience and establish who’s in and who’s out. This is the heart of optimisation for your campaign, and this section can get overwhelming with a plethora of options including; audience insights, analytics, broad and narrow interest targeting, lookalikes, exclusions, and which are the best hacks to hone into the right people.

Workshop 5 – Lead Generation of E-Commerce

Whether you are running a lead-based business or an e-commerce store, Facebook is great to reach potential customers. However, the way you set up these two strategies can be vastly different. That’s why the choice is yours, and this is the week we split up into two groups – those that are into Lead Gen and those that are all about E-Com.

Workshop 6 – Consideration & Engagement

Often underrated, consideration and engagement in a full funnel Facebook campaign can turn the innocent bystander into a fully-fledged advocate for your business. It’s where they are identified as an individual with your business, qualified and enticed at the same time.

Workshop 7 – Awareness Surprise!

You just worked out we are walking backwards… but not really by now you’ll have the majority of your campaign elements mapped, designed and running. Awareness is where we cold prospect, in the other sections we’ve been relying on people that know something about your business. Now we’re about to show you to the world.

Workshop 8 – Retention and Loyalty

Once you have customers coming in from your funnel, we need to maximise their experience creating advocates and endorsers for your business. You’ll map the customer life and value and set up the specific Facebook campaign to help them through the early stages of being a customer and gaining their undying loyalty.

Workshop 9 – Optimise and Scale

If ever there was a session that is a must have for any Expert Facebook Marketer this is it. Understanding the ad auction and delivery, bid optimisation and quality scores so you can safely predict the scaling completely changes the Facebook game. We’ll also review optimisation of your landing pages not to let anything through the cracks.

Workshop 10 – Facebook Messenger and Bots

There’s a lot of hype and Facebook messenger is AMAZING… yes if you’ve incorporated messenger ads and bots you could see that it’s a complete game changer and can out-perform typical campaigns. We’ll show you how to utilise messenger and get the most out of while delivering an excellent experience for your market.

Workshop 11 – Data analysis and Attribution

We help you to know which metrics are right for your campaigns, how to identify early issues and when to scale. We'll take through step-by-step on how to set up dashboard reporting so everyone can see the success. Most importantly we’ll set up an attribution model that allows you to view Facebook in comparison to other online media and identify the path to purchase.

Workshop 12 – Troubleshooting and Important “Other”

You’re not an expert until you can do it yourself and manage campaigns when things go wrong. In this troubleshoot workshop we give you a checklist to handle any situation and work through it quickly and effectively so that disapprovals are minimised. We also cover things such as GDPR, Facebook Creative Hub and future proofing.

Chris Melville is a digital strategist with more than 25 years of experience in strategy and marketing and 12 years in digital.

Chris has run large marketing teams and helped blue chip companies to design their digital strategy, drive lead generation, and deliver returns on marketing investment. She has managed the marketing for corporations such as; Nestle, APM, Aurizon, Monadelphous, Sandalford and Hawaiian.

Chris helps corporations frame their digital marketing strategy, driving long term growth and profitability. This allows her to build a digital strategy that covers everything from; campaign structures, marketing resources, technology stack, financial dashboards and more.

Louise Dwyer has worked within the depths of the digital marketing industry for 8 years across Australian and international companies – including 5 years within iSelect’s inhouse marketing team.

Louise has managed some of Australia’s largest digital media spends and has collaborated closely and been endorsed directly by Facebook and Google.

She is a specialist in all things digital marketing strategy, production, implementation and optimisation across channels to drive measurable results – in particular Facebook advertising.

Weighting the importance of creativity and data equally, she’s ready to help businesses drive record breaking results.